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Audiomack Launches "Supporters" Program so Fans Can Directly Fund Artists, Warner is First Major Label Participant

Audiomack Launches




Audiomack, a leading music streaming and discovery platform, has launched a brand new feature that will give fans the opportunity to fund artists by purchasing "support badges" for a song or album release.



Audiomack boasts that the launch of the new monetization tool which is called "Supporters", is “a first-of-its-kind feature in music streaming”.



The moment that a fan purchases a badge, their contribution “is forever memorialized” on the artist's Audiomack profile as well as the song and album page that the fan is supporting.



Audiomack LaunchesScreenshot of Audiomack "Supporters" Program

Audiomack was launched in 2012 and to-date now lays claim to over 20 million monthly users across the world.



As of Audiomack ranks as the top music streaming app on Apple’s iOS in African countries such as Nigeria, Ghana, Tanzania, Kenya and Senegal.



Audiomack has claimed to have played a significant role in breaking new acts such as Roddy Ricch and Kaash Paige. Audiomack has also had the benefit of A-list artists like Eminem and Nicki Minaj post exclusive releases on the platform.



Why Warner Music is Involved in "Supporters"



Warner Music Group became the first major label to ink a deal with the platform in August 2019 and subsequently secured a licensing deal with Audiomack in November 2020 for key African territories which include such countries as Kenya, Ghana, Nigeria, Tanzania and South Africa.



Warner has also joined in as the first major label participant in the Supporters program.



“More than ever, there’s demand both from fans who want to demonstrate their passion and support their favorite artists, and from artists looking to better engage with their superfans.

“Audiomack’s Supporters feature will help build these relationships and allow artists and fans to connect in new, meaningful ways.”

- Allan Coye, Senior Vice President, Digital Strategy & Business Development at Warner Music Group

Earlier this year in March, Audiomack finalized terms in a partnership with independent music distributor DistroKid. This pact marked the first time that the music streaming service had formed such a partnership with a digital music distributor.



How Do Artists Participate in "Supporters"?



In order to participate in Supporters, artists must first complete an application to join the Audiomack Monetization Program (AMP). Alternatively, they can opt to distribute their music to Audiomack via any of its participating partners, including but not limited to Warner Music Group and DistroKid, as well as Amuse, AudioSalad Direct, EMPIRE, FUGA, Stem, and Vydia.



Artists also have the ability to directly engage with their fans who support them via various messaging options. They also can share exclusive content and limited offerings.



In addition, Audiomack will also provide fans access to shareable graphics to display their support for their favorite artists.



Supporters will be ranked on three separate levels. The levels include First, which is for the the first supporters for a release; then there's Top, which contains supporters who contributed the most, and lastly, ‘Latest” for the most recent supporters.



“With Supporters, Audiomack is treating artists as they see themselves – as entrepreneurs building profitable careers.”

“Supporters creates brand new monetization opportunities for our creator community while bringing dedicated fans closer to the music and artists they love. "

- Dave Macli, Audiomack co-founder and CEO

On the major label front, Universal and Sony also agreed to licensing deals with Audiomack earlier this year in February.


https://streamlinemusicblog.com/2021/12/09/audiomack-supporters-program/

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